Turning messy go-to-market into repeatable revenue
Cambrian Catalyst partners with early-stage B2B companies to build the sales motion, processes, and team habits that let revenue scale past the founder. If you've raised, made some early hires, and the pipeline still feels like it runs on luck — let's talk.
The Cambrian Playbook
Every engagement is powered by the Cambrian Playbook — our working system for early-stage B2B go-to-market. Not a deck, not a template pack. A set of tools, frameworks, and plays we've refined across years of revenue builds, built to be used — not filed away.
When you work with us, the Playbook comes with you. We adapt it to your business, train your team on it, and everything we build together is yours to keep
“It’s the difference between handing you a strategy deck and handing you a deployable tool”
Who We Are
Cambrian Catalyst is led by Joe — fifteen years on the revenue side of B2B, most recently part of the leadership team at Tango (Blackhawk Network), where he led the Open Loop Partnerships business. That work was central to Tango's acquisition — the largest exit in the history of the digital rewards and incentives industry.
The Cambrian Playbook is the product of those fifteen years — codified into something early-stage founders can actually use. Based in West Seattle. Working with founders anywhere.
If you're building in a complex corner of B2B and need a senior revenue partner to help you scale past the founder — let's talk.